There is a ton of functional player’s clubs (also called guest loyalty cards/programs and casino reward programs) in the United States. They are basically used as a marketing strategy to attract more customers and make existing customers use their credit card and spend on their products and/or services at participating facilities.
Eldorado ONE Club is one of such programs — with a surfeit of benefits for cardholders/members depending on their current tier, gaming activities, and spending habits. ONE Club is similar to the most popular reward programs — MGM Resorts International’s M life Rewards, Caesars Entertainment’s Total Rewards, and the Cosmopolitan of Las Vegas‘ Identity Rewards — in every sense.
From exclusive offers, discounts, rates, and invitations to personalized and special treats, ONE Club is truly ready to spoil loyal cardholders.
Eldorado Resorts, Inc. is one of the many gambling companies in the United States. It was officially created on September 19, 2014, as a merger of Eldorado Holdco LLC (50.2 percent) and MTR Gaming Group (49.8 percent). Coupling both together, Eldorado Resorts currently owns and operates a total of 20 resorts throughout the United States.
These resorts individually offer gambling facilities, live entertainment events, gift shops, restaurants, hotel accommodations, amenities, and other resort services. They are located in:
– Eldorado Reno Resort Casino
– Silver Legacy Resort Casino
– Circus Circus Reno Hotel & Casino
– Lady Luck Casino Nemacolin
– Presque Isle Downs & Casino
– Lady Luck Casino Caruthersville
– Isle of Capri Casino Kansas City
– Isle of Capri Casino Hotel Boonville
– Isle Casino Cape Girardeau
– Eldorado Shreveport Resort Casino
– Isle of Capri Casino Hotel Lake Charles
– Isle Casino Hotel Black Hawk
– Lady Luck Casino Black Hawk
– Isle Casino Racing Pompano Park
– Isle Casino Hotel Bettendorf
– Isle Casino Hotel Waterloo
– Isle of Capri Casino Hotel Lula
– Lady Luck Casino Vicksburg
– Mountaineer Casino Racetrack & Resort
– Eldorado Gaming Scioto Downs
Combining the 20 destinations, the company owns more than 7,000 hotel rooms, 21,000 gaming machines (video lottery terminals and slot machines), 60 restaurants, and 600 table games across the country.
While Eldorado Resorts is not as popular as some gambling companies (MGM Resorts International, Las Vegas Sands, Caesars Entertainment, and Wynn Resorts as prime examples), it is a prominent name in the game. In addition, the two merging companies have separately built a strong reputation prior to merging. MTR Gaming Group started on March 7, 1988, in Delaware and Eldorado Holdco LLC was founded in Reno, Nevada, in 1973.
Pertaining the player’s club, ONE Club is also called Club Eldorado. It recently went through a fresh rebranding phase to better serve loyal Eldorado customers. As long as you are 21 years or older, have a valid government-issued photo ID (driver’s license, passport, state-issued ID card, military ID, or green card), and not a team member of ERI, the club — like most clubs — is free to sign up and features perks that will blow your mind. Simply visit an ONE Club Kiosk, Cashiers Area, or Guest Services Desk to enroll.
Lastly, these perks are presently useable at only six Eldorado Resorts destinations around the country: Eldorado Reno Resort Casino, Silver Legacy Resort Casino, Circus Circus Reno Hotel & Casino, Presque Isle Downs & Casino, Mountaineer Casino Racetrack & Resort, and Eldorado Gaming Scioto Downs. These destinations amount to approximately 3,300 hotel rooms, 10,000 gaming machines (video lottery terminals and slot machines), 30 restaurants, and 300 table games.
Meanwhile, ONE Club could expand to other destinations in no time, so it is highly recommended to ask questions about a destination before expecting to reap some benefits.
Similar to most player’s clubs, Eldorado ONE Club cardholders are categorized into five tiers. These are the Bronze, Silver, Gold, President, and the invite-only Chairman status.
ONE Club works under the hood with a straightforward yet time-sensitive tier mechanism.
The Straightforward Aspect: ONE Club gives you tier points (the equivalent of what other clubs call tier credits) based on your activities at the participating Eldorado destinations; you start accumulating these tier points and once you reach a certain amount of tier points, you will be promoted to the next tier. This works for all tiers except the ultimate tier: Chairman.
The Time-Sensitive Aspect: While ONE Club rewards members with tier points, rewards, comps, special rates, exclusive offers, and other benefits for spending on services at participating Eldorado Resorts nationwide, qualifying for the next tier depends on both tier points and your anniversary date.
To expatiate, ONE Club performs its evaluation process on a 12-month basis. So, instead of just accumulating tier points, you need to accumulate with respect to time. If you do not meet the required tier points to qualify for the next tier, your current tier will turn out invalid. Meanwhile, the 12-month period depends on the date you signed up for the club or previously qualified for your current tier.
For instance, let’s say you visited an ONE Club Kiosk and signed up on January 1, 2018, and your profile was immediately activated. Your anniversary date is set to January 1 by default — and to qualify for the next tier and also keep your membership valid, you need to accumulate the required amount of tier points to upgrade to the next tier before January 1, 2019. You can, of course, qualify on April 1, September 20, or any other date before January 1, 2019. If, for instance, you qualified on September 20, 2018, your next deadline to move to the next tier will be September 20, 2019.
Summarily, this means ONE Club does not tolerate inactivity. You must accumulate tier points and accumulate before the stipulated timeframe to keep your membership.
Bronze is the first tier in Eldorado ONE Club. After signing up for ONE Club, the club will give you the Bronze status with tier point of 0. To qualify for the next tier, you need to have tier points of more than 499. With this tier, perks range from special access to the fitness center to complimentary show tickets, discounts, direct mail offers, invitations to special events, and other offers.
In addition, you will relish special offers on your birthday; free drawing tickets; access to the VIP reservations number; reward dollars redeemable for FREEPLAY and dining, and usable in the gift shops; ability to print airline boarding passes; days of bonus slot FREEPLAY multiplier; free personal check cashing/credit on approval; and discounted rooms, foods, and beverages.
The Silver status starts with 500 tier points and ends with 3,999 tier points. In addition to everything the Bronze status has to offer, Silver members enjoy VIP parking at the car park, special casino hotel room rates, and tier-based promotions.
With tier points of 4,000, 14,999, or any figure in-between, you will relish exclusive Gold benefits. These are Silver benefits in addition to discount rates at the spa; self-parking or preferred valet parking; free entry to weekly blackjack and slot tournaments; special birthday invitation; comp or discounted entry fees; no charge or discount hotel room offers; and discount hotel room rates for additional hotel rooms.
The second highest tier is dubbed President and requires tier points of 15,000 or more. Add the perks you get with the Gold status to a 10 percent discount at gift shops; personalized executive host; birthday gift; limousine service to the establishment from the airport and vice versa; no charge show tickets and event invitations; special line at restaurants; and VIP registration and check-in.
What it takes to be an ONE Club Chairman is dedication and prolonged loyalty, and the benefits are the best you can get with Eldorado ONE Club. You simply qualify for everything a member with the President status gets alongside more astonishing perks: complimentary access to the spa; special turndown service; exclusive in-room amenities; concierge services; invitations to Chairman-only gaming, racing, and golf events; ski and golf discounts with preferred reservations; and meet and greet at VIP concerts.
However, the Chairman status is invitation-only, which means you cannot qualify with tier points — instead, ONE Club invites cardholders who it deems worthy. The exact requirements are not disclosed, but your spending and gaming activities are some apparent parameters.
Rumor has it that the required tier points are 40,000 as indicated on some Eldorado Resorts’ websites but since Chairman members exist through invitations exclusively, tier points are technically irrelevant to help you get invited. In contrast, this could mean ONE Club requires your tier credits to reach 40,000 before considering to award you the Chairman status or retain your President status.
Furthermore, all these perks are based on your activities and greatly vary per resort. For one, Eldorado Gaming Scioto Downs in Ohio rewards Silver, Gold, President, and Chairman members with ten, 15, 20, and 25 percent gift shop discount on logo merchandise for cash purchases and show ticket discount on cash purchases, respectively. In addition, President and Chairman members savor 50 and 100 percent off credit card fees, respectively.
On the other hand, Eldorado Reno Resort Casino only gives President and Chairman members a ten percent discount to use in gift shops. As a result, we advise interested individuals to do some research on their preferred Eldorado Resort to understand the respective perks.
From our research, Eldorado Gaming Scioto Downs offers some of the best perks which include preferred seating at entertainment events and buffet, free racing program per day, and discounts on golf.
Moreover, some perks can be utilized only when available or when space is free. Perks in this category are:
– Discount hotel room rates for additional hotel rooms
– Meet and greet at VIP concerts
On the other hand, a single perk excludes alcohol, sundries, and cigarettes. This is the 10 percent discount at gift shops for President and Chairman cardholders — so, members can buy items excluding the three aforementioned item categories at gift shops with a discount of ten percent.
Eldorado ONE Club is very similar to Wynn Red Card Club when we talk transparency. Despite the numerous Eldorado websites that promote the club, earning points is not extensively specified on any and the process might be a little tiresome. However, there are some ways to earn points that were specified and they are listed below.
ONE Club welcomes each member with an impressive promotion: guaranteed FREEPLAY worth up to $1,000. There are some rules and official details attached to it but the gist of it is to sign up at any eligible place, play a promotional game (likely a slot machine) tagged the New Member Game, and win as you play.
As expected, ONE Club rewards members for their respective gambling activities at the many participating casinos and other gambling facilities around the United States. Gaming options, as listed on Eldorado Gaming Scioto Downs’ website, are slot machines, video lottery terminals, video poker, video keno, table games, sports betting, betting on horse and greyhound races, and poker.
However, the corresponding tier points and rewards achievable with each gaming option vary from one gambling facility to the other — just like the tier benefits. The only requirement is to be completely affirmative you have your ONE Club card inserted in a slot machine or video lottery terminal to track your gaming activities. For other gaming options, you must present your card to a representative at an ONE Club Kiosk or the casino table before placing wagers so as to help track your gaming activities.
Additionally, members can also earn FREEPLAY offers on a monthly basis. These offers are based on your gaming and dining activities within the last 90 days.
Well, we must give a kudos to Eldorado Resorts for this one as it is unique and makes us affirm to the words on Scioto Downs’ website: “…truly different from any other club around“.
ONE Club understands how sweet it is to share with your loved ones, so they offer an opportunity to earn tier points faster when you merge your account with your partner’s. Nevertheless, your partner could be anyone you choose, thus you do not have to merge with a family member or lover — it could be a friend who you visit any of the six participating Eldorado Resorts with.
These include dining, entertainment, amenities, attractions, and others. While these activities will not qualify you for tier points, they earn you reward dollars which you can redeem for FREEPLAY, dining, racing, and in the gift shops. And in addition to the FREEPLAY offers based on your last 90 days history, you can also receive dining offers.
The tier points per activity are not indicated on the websites; therefore, it is impossible to draft a sample computation of how to earn points. One thing is for sure: the more you spend and use your card, the more you get. And as a rule of thumb, gambling seems to award you more tier credits. Lastly, ERI often emphasizes that the number of reward dollars per tier point can change at any time, without notice.
First, ONE Club tier points are exclusively used during the evaluation process to upgrade you to the next tier or invite you to the Chairman life. Apart from these, the points are quite unusable.
On the other hand, FREEPLAY is used for both slot machines and video lottery terminals while reward dollars are the real deal — you can redeem them for specials, FREEPLAY, gift shop and restaurant discounts, dining and room offers, live entertainment events, and others. (Do note that reward dollars have a validity period of 12 months.)
Additionally, there seem to be no specific offers included in ONE Club. Instead, ONE Club gives out special offers to its members depending on their tier points and current tier.
ONE Club points can be tracked in two ways.
The first, most promoted, and a full-fledged way to track your tier points, reward dollars, special offers and club benefits are to visit any promotional ONE Club Kiosk, Cashiers Area, or Guest Services Desk available throughout the United States.
They are mostly situated in the casinos and offer members a pleasing environment to swipe their ONE Club card to access their membership details. There are representatives — officially called ‘gaming hosts’ — who would attend to you in case you have one or more questions. You can likewise dial 1-800-777-5325 ext. 7470 to connect with a Club Eldorado Promotions Booth representative — which takes two business days to get a response.
The second way — which is the online method — is still young and so, incomplete at the time. In fact, you cannot join ONE Club online — you will have to stop by any land-based facility to sign up; then, you can log in online to check your points, reward dollars, and offers. The website is wholly user-friendly and easy to navigate.
When all is said and done, ONE Club offers a considerably impressive player’s club. There are numerous perks attached to respective tiers and ways to use reward dollars. Earning tier points, discounted rates, FREEPLAY, comps, and reward dollars all depend on how much you wager on games of chance and skill, how often you play, how often you use the credit card to make purchases, and how much you spend on Eldorado activities.
However, ONE Club decides to be opaque and keep necessary details hidden from the public. This way, earning points to move to the next tier might be harder than you think — or easier as well. In conclusion, ONE Club is worth a try; membership is free and card activation is fast, benefits are actually impressive, and the benefits are useable in six facilities throughout the United States (Nevada, Ohio, West Virginia, and Pennsylvania).