For years now, the Bally name and casino games have gone hand in hand. Made famous on the Las Vegas strip and having spread from there, the Bally brand of slot games is really something to behold. Though the company most casino-goers know as Bally Gaming is actually, technically, referred to as Bally Technologies now, it is still the producer of some of the finest slot games you will find at just about every brick and mortar casino in the United States and abroad.
Bally may have existed for a while and is considered to be an old-schooler of the casino industry, it has adapted with the times. As more digitally-based slot games replace the once popular reeled games, Bally has been right there to offer innovative gaming solutions at every turn.
As is the case with most companies that have been around for as long as the casino industry in the United States has existed, the years have come with a whole host of changes. If you want to truly trace Bally’s history back to the very beginning, you will have to go back to the pre-World War II days, more specifically, 1932. At this point in time, Bally was known as Bally Manufacturing and was actually a subsidiary of a larger company, Lions Manufacturing.
During this era, Lions—and by extension, Bally—was known for their exciting and innovative pinball games. Their games quickly rose through the ranks of arcade game popularity, and before you could bat an eye Bally Manufacturing was the go-to pinball producer. Around the same time that their pinball games were doing extremely well, Bally Manufacturing ventured into the casino business and began producing slot games. Though their slots were nowhere near as popular as their arcade games, the Bally brand, as a whole, continued to grow. Shortly thereafter, the outbreak of World War II saw Bally change their focus to the war effort. For a period of time, Bally stopped producing pinball and slot games altogether. By the end of the war, however, business had picked back up where it left off.
The company enjoyed success for the next decade or so, but following the death of Bally founder, Ray Maloney, in 1958, the company began to suffer and bleed money. Left to Maloney’s two sons, Bally’s performance suffered and eventually the company ceased to exist entirely. While this looks to be heading towards a sad ending, the assets of Bally Manufacturing were purchased by a colleague of the late Maloney and slot games were back on the production lines.
A breakthrough game that was released during the early 1960s is what really helped propel Bally to the peak of the casino gaming industry. In fact, by the end of the 1960s, almost all of the slot games that existed across the large state of Nevada were produced by Bally; a testament to how much people loved their games.
The success of the 60s bled into the 70s and 80s, at which point things got even better. Once Bally made the intelligent move into the video casino game space, there really was no looking back. By tying in casino games with popular video games of the time, Bally took a stranglehold on both the slot and video gaming categories. Slowly, Bally went from being a regional powerhouse to one that was known the world over.
In 2006, Bally was a much larger company with many different divisions, and the slot-making arm of the company was rebranded as Bally Technologies. To this day, that is the name of the company, though we aren’t discounting any future changes to the company name.
If you have never heard of Michael Jackson, you probably haven’t listened to too much music. Michael Jackson was, and still is, one of the most popular pop icons of the 20th and 21st centuries. With so many fans from all over the world, Bally did well to capitalize on his immense popularity. The game, which can be found almost anywhere, is as extravagant as Michael was. The game consists of 5 reels and 25 pay lines. In addition, there are 2 bonus rounds and 2 wilds. All while you play, you will be serenaded by some of Jackson’s biggest hits, making the game that much more fun.
Being that Bally really reached peaked popularity in Las Vegas, and that one of the most popular TV shows to ever come out of Vegas was “Pawn Stars,” it is only right that the two joined forces. Having first hit the casino floor in 2012, the Pawn Stars slot game from Bally was yet another example of the company capitalizing on massive pop-culture icons. The game is complete with bonus rounds and plenty of free spins, and features clips of the “Pawn Stars” cast that play while you are playing.
While there are many other Bally slot games from which you can choose, the abovementioned games do well to highlight the types of themes you will find. What’s more, in addition to the games you will find at brick and mortar casinos in the United States and around the world, Bally slot titles are also found in abundance at online casinos as well. This is a growing theme amongst brick and mortar slot game makers, but one that serves the overall casino industry quite well.