Aristocrat Leisure Limited is an Australian-based gaming machine manufacturer. Simply put, they design, produce, and distribute gambling machines around the world. Based in Sydney, Australia, Aristocrat is the largest gambling machine manufacturer in Australia, and is the second-largest slot machine manufacturer in the world behind International Game Technology.
By far the most widely used casino management system in North America is Aristocrat’s award-winning Oasis 360™. The system enables casinos to capture crucial data, which drives player loyalty and effects gaming behavior. It also improves gaming operations, and creates unique marketing opportunities and incentives that extend casino brands beyond the physical property limits. This management system is easily one of the industry leaders in gaming solutions technology.
Founded in 1953, Aristocrat is licensed in 240 gaming jurisdictions and operates in 90 countries. By 1960 the company expanded into Europe, and in 1965 the company released its “Moon Money” machine, which is the world’s first electronic slot machine.
As technology progressed, Aristocrat continued to lead the industry and adapt to the many technological advances. The company made history once again when they developed the world’s first five-reel slot machine, and achieved international success with an all-electronic game called “Wild West” in 1979.
In 1996, Aristocrat went public on the Australian Stock Exchange, and in 2000 they eventually secured a license in the world’s largest gaming market: Las Vegas, Nevada. By 2005 they setup offices in Las Vegas, NV and expanded into China.
Today the company continues to develop many groundbreaking technologies, expand through company acquisition, and form strategic partnerships within the gaming industry on a global scale.
Aristocrat is most known for their classic slot machine games Buffalo™, Mr. Cashman™, Queen of the Nile™, 5 Dragons Gold™, and More Chilli™.
The company actively pursues licensing and partnership deals to develop gaming machines in conjunction with major entertainment brands, including their games for AMC’s hit TV show “The Walking Dead”, HBO’s “Game of Thrones”, and the widely popular television sitcom “The Big Bang Theory”.
A typical Aristocrat game offers state-of-the-art audio and visual effects; multiple gameplay options, and lucrative jackpot options. If you play a game produced by Aristocrat you may find yourself captivated for hours at a time due to the intricate design and user-friendly interfaces.
Recently, the company made a deal to acquire the mobile game developer Plarium for $500 million and plans to enter further into the mobile gaming market. Plairum’s most popular game thus far is, “Vikings: War of Clans”, which is consistently ranked in the top 10 grossing strategy games since its release.
Aristocrat has a very successful list of products within Global Class III, Class II and digital gaming markets.
In 2012, the company acquired the digital gaming company Product Madness. Initially finding success developing games for Facebook and mobile, Product Madness shifted their efforts into the new social casino genre. Since the merger, the companies have combined Aristocrat’s land-based slot machine content with arguably some of the greatest social slot games found on the Internet to yield tremendous success. The most popular title is easily Heart of Vegas™, which is the reigning #1 top-grossing social casino iOS app in Australia.
Aristocrat made yet another important business decision in 2014 when they acquired Video Gaming Technologies Inc. (VSG). VSG is a leading developer, manufacturer, and distributor of casino games for the Class II market. You will certainly recognize any VSG game due to their trademark feature: Red Screen Free Spins®. Three of the more popular Class II games from Aristocrat are Mr. Money Bags™, Lucky Ducky™, and Hot Red Ruby™.
Most players are familiar with Class III games, although they may not have known their formal classification name. Class III games are more commonly referred to as casino games, which include slot machines, blackjack, craps, roulette, and ‘house-backed’ card games. Class III games are played against the house, with a random number generator controlling the outcome. Some of the more popular Class III games from Aristocrat include Buffalo Grand™, Miss Kitty™, and Tarzan Lord of the Jungle™.
Whether you prefer a full immersive entertainment experience, the rush of hitting a jackpot, or engaging with your favorite TV or movie characters, Aristocrat cabinet’s feature a wide variety of gaming experiences and drive player engagement. They are known for their Arc™ Behemoth™, Helix™, and Viridian WS™ cabinets.
The Arc™ design first debuted in 2014, and feature a curved cabinet with touch-screen technology that delivers an unprecedented interactive gaming experience. It was included in Casino Journal’s “Top 20 Most Innovative Gaming Technology Products” in 2014. When playing at an Arc machine, you’ll easily notice the sweeping screen design, vivid touch-screens, and premium graphics. There is variation that includes a wheel on the top, which allows casinos to add another dimension into the cabinet and reward loyal players.
If you ever spotted a massive 84-inch ultra HD monitor with surround sound on the casino floor, chances are it was a Behemoth™. This cabinet hosts some of Aristocrat’s most prevalent games such as The Big Bang Theory™ and Buffalo Stampede™.
The Helix™ cabinet is designed with the player in mind. The cabinet features a unique design that provides extra legroom, and is available in upright, slant and super screen slant configurations.
Operating on Aristocrat’s GEN7™ platform, the Viridian Widescreen™ is consistently a favorite among players and casino operators. With its 22-inch LCD screen, 13-button panel support and stunning graphics, this cabinet provides a sensational gaming experience.
When you are gaming on a machine developed by Aristocrat you’ll certainly notice the creativity with the content, the modern design, and eye-popping graphics. Aristocrat dedicates a lot of resources into producing a premium gaming experience for its users. Throughout the world there are eight creative studios, which focus on innovative design and quality content.
OZ Game Studios – Sydney, Australia
Secret Sauce Studio – Las Vegas, Nevada
HRG – Sydney, Australia
Studio 6 – Sydney, Australia
Gimmie Games – Atlanta, GA
Studio 54 – Las Vegas, NV
Studio 9 – Noida, Indiana
Biggest Little Studio – Reno, Nevada
As previously mentioned above, Aristocrat is present in over 200 gaming jurisdictions and in 90 countries. They have a strong presence in Australia (headquarters), North America, Europe and Asia.