Since 1995, Ainsworth Gaming Technology Limited has been a premier manufacturer of gaming products that are enjoyed all over the globe.
The company’s visions and mission are simple. They strive to deliver excellence in global gaming solutions, produce high-quality gaming solutions and create a sustainable and profitable company for its stakeholders and employees.
Ainsworth is an Australian-based company founded by Executive Chairman, Len Ainsworth, who was once dubbed the “father of the poker machine” in Australia. The company focuses on producing gaming software and games that can be found in both brick and mortar casinos and online.
Despite having an online gaming presence, Ainsworth is still relatively new to the online market. It wasn’t until 2013 that Ainsworth decided to bring its games online. By doing so, the company subsequently partnered with gaming operators and companies such as Playtech, Microgaming, and iSoftBet, whose partnerships yielded a lucrative and beneficial distribution network for Ainsworth.
Ainsworth has ensured that their online games mirror their brick and mortar counterparts, and therefore if you ever played one of their land-based casino games online you most likely found it to be indistinguishable.
In November of 2015, Ainsworth announced plans for a $38-million acquisition of the U.S. based company, Nova Technologies. The acquisition, which was completed in 2016, allowed Ainsworth to expand into the Class II market and provided additional opportunity to grow in the Americas. Prior to partnering with Ainsworth, Nova was primarily providing games to the Indian casino market and was based out of South Carolina.
Later in 2016, the European company Novomatic acquired a majority share in Ainsworth. Novomatic is one of the largest gaming technologies producers and operators, with locations in over 50 countries and product in over 80 countries. Under the terms of the deal, Len Ainsworth sold his 53% stake in the company to Novomatic, thus relinquishing his majority stake and control of the company.
Since launching in Sydney, Australia, Ainsworth has expanded its operation and office presence to Las Vegas, NV, Deerfield Beach, Florida, Crawley, UK, and parts of Asia. Today, Ainsworth attributes a large part of their success to the United States and Latin America, as these regions account for over half their business revenue.
If you are from Australia you most likely recognize Ainsworth much like an American recognizes IGT or Bally. Ainsworth games are often praised for their captivating graphics and sound that provides excitement and keeps you engaged.
As indicated above, the quality of Ainsworth produced games is so good that you will not be able to identify any differences if you were to play a game in a casino or online. The company makes a concerted effort to keep their games consistent across the board no matter where they are played and uses HTML5 format to ensure their games are compatible with both a mobile device and a desktop.
Ainsworth started building their online catalog by developing and releasing just four games starting around 2013. Today, they have built their online library to contain hundreds of online slot games including popular titles Thunder Cash, Barnyard Bonanza, Pure Platinum, Mustang Money 2, Flying Horse, and Rumble Rumble.
In September of 2016, Ainsworth unveiled its A640 slot machine cabinet. The cabinet contains a 40-inch HD touchscreen gaming screen that will have you instantly enthralled with the gameplay and graphics.
When debuting the A640 cabinets, Ainsworth made sure to offer a combination of licensed gaming content and new games including King Kong, The Magnificent Seven, and Three Amigos.
Throughout 2016 and 2017, Ainsworth prioritized placing their A640 cabinets on casino floors found in the North American gaming market. Additionally, some A640 games are also compatible with the A560SL slot machine cabinet.
Initial reviews from players indicated that Ainsworth delivered a high-quality gaming cabinet that can host premium gaming content. It is likely you seen this cabinet if you are an avid slot player at brick and mortar casinos.
In the summer of 2016, Ainsworth announced their innovative A600 slot machine cabinet. The A600 offers interactive button decks along with high-quality graphics and high-resolution screens. The use of dual 24-inch LCD gaming screens is one reason why the A600 provides an optimal gaming experience.
Ainsworth primarily focused the release of their A600 in North America and ensured each came with a full catalog of game titles. Additionally, they included established games that were developed for their A560 Dual Screen cabinet and developed newer games exclusive to the A600.
You can play games such as Lions Pride, Mustang Fortune, Thunder Money, Ultimate Thunder, and more on the A600 cabinet.
Following the 2016 acquisition of Nova Technologies, Ainsworth entered the Class II gaming market. Today, they offer a variety of games via their A600, A560SL Noir, A560, Nova Atlas 100 and Wideboy cabinets. Each week Ainsworth makes it a goal to add to its Class II content catalog, which contains more than 70 gaming titles.